Brand Identity: Key Aspects and Valuable Elements

There are countless successful examples in the entire circular world, for which a well-prepared Brand Identity brought not only success, but also recognition, 100 percent implementation of goals. We are well aware of such companies as McDonalds, Apple, Amazon and many others, and despite the broad-minded competition, all of them fit into the environment around us and each fights for its place and customer flow. That's because each has a distinct identity, which connects with consumers and leaves a lasting impression. Here we will introduce you to what it is and how to create a strong brand identity without making mistakes, even though we learn from them.

Craft your Branding project presentations more realistic and attractive with this set of mockup elements perfect for closeups and prints. Fully editable via smart object feature in Photoshop. Feel free to download it.

So we will expand a little and introduce you to all the subtleties of brand identity.

What is brand identity

A brand identity is a collection of visual components that represent a company's ideas and allow customers to remember their brand and distinguish it from many others. It helps to shape the consumer's attitude towards the company, develop loyalty and trust and make the brand memorable, which also creates a gateway to successful business development.

Why is brand identity important?

Why is brand identity important when starting and growing a business? because it creates benefits incalculable in terms of money or other tools, such as customer loyalty, brand recognition, customer confidence, and continued growth. You don't need a huge market like other established players have. By creating a powerful identity for your company, you will be able to find the right position for your brand and create a unique design that people will recognize. This is a genuine and professional approach.

Just to make it easier to understand, be an individual who needs to improve, because he is young and has a lot of potential to grow, but no experience, and here is a senior who has built his entire business empire. In such a case, how can a young man become like a rich senior? It's just that he must first invest in himself, in his identity, so that others can get to know him as much as possible. Of course, this requires time and strategy, and in a world full of activities, it is not easy to survive. So, a senior can share his experience with a young person and raise him to the heights, and he, using his potential, that he is young, can take experience and invent something new that the world has not yet seen.

Valuable elements

1. Logotype
2. Color Scheme
3. Typography
4. Voice and Tone
5. Packaging
6. Imagery

Brand identity consists of various components. Visuals are often considered when thinking about it, but aspects like voice and values are equally important without a doubt:

Logotype

A logo usually comes in the form of images, text and shapes that represent the brand name and purpose. The logo is the main element that plays the first lines in the development of the entire mature. More and more companies are now opting for text-only logos because they are easier to remember.

Color scheme

We have a very wide color palette, so we can play with them. But let's pay attention to what colors represent your business. Does he prefer cooler or warmer tones? Because of the psychology of colors, they can influence customer perception and decision-making. For example, people may associate red or pink with love, yellow or orange with joy, and black and blue with elegance.

Typography

After finding our approach to logo and colors, we need to think about the typography of our business. Find an eye-catching and easy-to-understand font. Among the top fonts are Proxima Nova, TT Norms Pro, and Helvetica Now. They are used by well-known brands such as Spotify, Jeep, Bosh or Panasonic. Some typefaces are free to use, while others require a license. You can also have a designer create a custom font for you.

Voice and tone

Your voice and tone are what make your brand sound like you. You can certainly think about the sound of your business, but it's a broader concept. This is how you express your organization's unique personality. From web copy to tweets to brochures and videos, this applies to all channels and touchpoints. It is consistent.

Packaging

If you make physical products and especially ship them to customers, their packaging is also part of your brand identity, and this is an influence that reveals its importance. The packaging must be visually consistent with your identity, have a brand logo and if possible, use brand colors and fonts.

Imagery

Pictures or illustrations are ideal for conveying emotional messages: Most people are visual creatures - images are cognitively processed faster and better remembered than writing, which must first be deciphered by the brain. Think about how background images and product images on your website can impact your brand. The images beautifully showcase the company's products and reflect its "inspired by nature" label.

How to develop a strong brand identity?

1. Define what you stand for
2. Choose your business name
3. Start the branding process
4. Check your audience
5. Build your brand equity
6. Write down your brand guidelines

Brand Identity FAQ