How I Envision Design That Creates Value
A valuable design which is long-lasting, suitable for any audience and creates an impact.
We know a lot of examples of the successful business which reach the fortune and lasting for many years and is never broken by any circumstances. In my opinion they have unbeatable design, a good prepared business plan, well designed logo, eye-catching brand identity and successful strategy. Some of businesses never change their brand or do it minimal. This business going generation by generation and growing rapidly. This my short envision that creates value. And now we can go deeply to some more aspects about the design.
The value of the design I can describe the satisfaction of the customers. When the value deeply reach the customer's wish to work with you a long time, it shows how he believe in your efforts and love the design what you did for him, it also brings the value. Value propositions are about to listening to all customer needs and determining where there is a gap between what he want and what he get. When you know exactly about the gap, then you can develop the ways that your products offers more benefits. If you get the design job from big enterprises, this is your success of your efforts and this also brings value.
Benefits of Valuable Design
In order to create design to a customer, you need to have a concrete answers in his questions. Your proposition as a designer, to present a unique design product plan and what benefits you are providing for him. As a valuable partnership with a customer starts with a strategy and doesn't ends at your office door. The communication going to the last dash of product realisation and customer order will coming to you. The benefits of valuable design is:
- Increased sales of your product and services;
- Improved your as designer experience;
- Boosted customer loyalty;
- A stronger identity of your designer status;
- Opens the doors to a bigger market;
- Reduced customer complaints;
- Enhanced orders of your services.
Constantly Improve Your Skills
Never think, that your abilities will never fail. As a valuable designer, you need to learn new techniques, improve the features of design programs, be kind and helpful with your customers, prove your leadership, try to work 120% and anticipate the perspectives positively.
The design is a slippery thing. Believe that to give up is not in your power. Try to reach your goals and take a new job when one before is finished. Of course it is not so simply as we can imagine, but to be valuable in design you must always pursue the goal to the end.
Showing Value is More a Responsibility
In order to be able to bring values into reality it is necessary to live in a responsible way. When creating a design, see it as a challenge, it's like a matter of life and death. Think about the smallest details of your design, plan your work to keep the attitude. Don't afraid mistakes as resulting from them as valuable lessons for improving yourself.
Creating the future requires us to accept responsibilities outside our comfort zones. Doing a design job for others is different than do this for yourself, and this creates a different scenarios as you are more vulnerable by working with a customer. When a client giving trust to others he are saying "I believe in you and I believe you'll do the right thing". He trust your abilities and ready to reward you, so you have nothing other as to earn the customer's trust and keep this to the end of your design product realisation.
Move to Challenges
This is where it all starts for designers as they do questioning whether they want to leave their position or not. Respect design as discipline. When we take ownership of our mindset and actions to the design projects, we set ourselves up for success no matter what challenges come our way.
Not all challenges succeed. You can be overworked and not doing a great work on anything. Also the industry professionals complaining and it's nothing new. It's really easy to begin your career by saying "of course, why not!" to everything, because you want to be seen as useful. But surely, when taking a look to the future perspective when you are more engaged with your work, you more likely to produce better results. This what I see as a valuable designer. You need taste the pain and after that you are stronger.
Improve Design Efficiency
Here is a list of best practices to increase design efficiency:
- Choose the right software;
- Set clear goals and expectations;
- Collaborate with your team;
- Ask more questions of your customer;
- Find your comfort zone;
- Generate a plan of ideas;
- Improve your workflow.
Adopt effective communication tools such as "Slack" or "Trello". These platforms provide a centralized location to communicate, collaborate, and exchange ideas. Keep your motivations, branstorm your imagination. Define project objectives and deadlines. Choose your design niche and stick with it. Deal criticism with confidence.
Some people hurt you and then act like you hurt them.
Stay away from distractions and improve your design portfolio, as if you have something to show for a customer, then you feel more confident as you have the tool to show your already created design projects.
Ask some questions yourself:
- What are your thoughts about finding your design niche?
- Are you consistent with your work?
- A you enough ready to work with a design?
- What are your struggles right now?
These questions can help you to determine your work environment. Take breaks you'll need them. Don't pressure yourself too much, this can reflect in your work. Realise your ideas on paper first. Play and test with some sketches and follow your concepts into complete design realization.
Be Ahead of Others
The creation of valuable design need to to be a one step forwards. It can be tempting to hide something or manipulate, to postpone the work until another time, but with a clean head you must to devote the attention to the given work as if not you, then others do taken the job faster and your success fade away. If we are willing to learn, we never stop growing. Enjoy your design, be serious and be first!