7 Tips for Creation of Effective Typography
Typography was always a hot trend and by using a good typography you can get awesome results in your design project.
Typography is one of the main thing in any design you are able to craft. The online world can offer millions of different kind of types. They can be sad and happy, funny and serious, with eye-catching tails and solid, thick and thin.. OMG, that's a tons of potential, which you can use for your unforgettable designs. The basic tips presented below will help you become more aware of how you structure and use typography in your designs. And that's not a secret as we are going to unlock our abilities to let you know main aspects how to create an effective typography.
These 7 tips will let you improve nearly everything you create and no matter you need to set up a headline or use the font as a main design element such as web design, blogging or writing a book.
So, let's go to the tips as we know that you look forward to it:
Make Fonts Speak
Typography is a very slippery thing and it is viable. If you will act accordingly, the design will communicate with the font. If chosen correctly, the font will go slightly with other design elements. But it can be otherwise. It's a long process as we know that we need to choose from loads for different font styles. They can't be too big or too small. Need to find a balance.
Typography is not just about aesthetics, it must be enough good with the readability of the text. For typography to be flawless, it needs to serve both these purposes. When selecting your typefaces, limit yourself to two at most. This keeps your UI clean and reduces page load speed. Avoid confrontation. A design full of different text styles can lead you to a chaos and your fonts no longer speaks.
Consistency and Orderliness
Solid design requires orderliness, reasonable arrangement of text and consistency. Can we do better than this? Of course, if you add more experience you will get the best results. Use the same font in the same contexts. For example, if the title on one page written in (Helvetica Bold in 40px.), make sure the other titles are the same style and size.
Design elements need some air to breathe. You must separate large blocks of texts with empty spaces. Since it is difficult to distinguish words that are closely placed, a lack of white space may end up giving bad legibility of content. When working with typography it's very important to be consistent with how you use all of its elements including, fonts, spacing, and alignment in order to create a cohesive good looking design.
The Necessity of Contrast and Brightness
When the design meeting the typography the contrast and brightness are very important. The font must be brighter than the design, otherwise the design will "eat" the typography, as differently the typography never makes an impact to the design. Both, the design background, elements and typography must to be friendly and enough contrasting.
The type color can be similar as design color, but everla contrasts bolder. When the design is minimalist you can use thinner text and heading can be bolder and bigger. For designs, which are by self bold try to use the text in medium size and more attention-grabbing headings. The modern design isn't very colorful, so the fonts and design is more attractive when you use one or two color combination. A good idea to match the color of your font with the background as it creates an impressive look.
Simplicity in Details
In creation of modern design the typography plays an important role, it must not be overloaded with different fonts, styles and sizes. The consistency must to be a majority rule in design. The font must to be easily readable. Sure, it can be decorative and added to the spaces with discretion No matter if you crafting the typography stylistic for your call-to-action button or choosing the font for a logo, it has to be legible.
You need to learn how to create a good style of type. Very important that same font is good looking and readable in both, mobile and desktop. Some typefaces is working well for headers, but not legible in a small text. Some great website typography examples you can learn from.
Discover Font Pairings
To find a font pairings is not a simple task. From the beginning of your design project, first what you should do to know which font is for titles and which for long-form text. They can be taken from different styles. For example A serif font for titles and sans serif for small text. This will be happen successful if you get both of them communicating.
For a designs that need something to present, such as products you can pairing sans serif with script. In the fonts marketplaces you will get already paired two fonts, it's calling a "font duo". That an excentive accent to make your design more appealing. You can using these font pairings in wedding invitations, greeting cards or logos.
Follow Other Sources for Inspiration
Before you go deeper to the design and it's typography is one of the best thing to get inspiration, to watch other sources and study them. Online you can find a lot of spaces where to get inspiration such as dribbble or behance. You just need to add more time in realisation of your design and get inspired from them accordingly as they have millions of typography ideas from beginner and professional creatives.
Why is good to learn from others? Just that you can see already made examples from the designers who have more experience. For instance, if you start to create a typographic logo for a professional logo design company, you may go to one of the design sources to find an interesting ideas to keep them in mind and enjoy the creation procedure with releasing something more creative.
Choose Professionally Designed Fonts
The internet is like a big garbage dump, you can find in it everything. When we speak about typography and design it's better to choose a professionally created fonts instead of free ones as they has been created by experienced designers and has a wide range of styles and weights. They go a long trip through high level of quality control to guarantee consistency across different platforms and devices.
You can't ensure a best quality design for the client if you always choose free or not well known premium fonts. A lot of professional foundries offer a free trial for their fonts, so you can testing and experiment them. This is just a practical tip and recommendation from us.
Final Thoughts
By mastering typography it's a never ending learning process, as time by time comes new fonts, new styles, the visuality is changing oftenly. By learning the techniques you will gain more experience to create more appealing designs and typography in it. Thanks for reading our practical tips and we hope you'll found something useful.
