Web Design Trends: What's New in 2024

These aspects are the obsolescence of web design, innovations and trends that change at an inhuman speed and the simplest adaptation in innovation is the basis. The internal life of a website is about three or five years, after which various nuances begin, the desire to change something, improve it, be it fonts or colors, even complete layout. We have to find a way out of that and we have to know that there is no limitless validity in the sense of trends.

The new year 2024 is fast approaching, so we decided to introduce you to the new web design trends that will reign throughout the following years and we will do it once a year so that you don't forget to update your web design as much as possible.

So without further ado we present some topics on that:

AI Integrated Web Design

In particular, the rapid progress of artificial intelligence (AI) and generative AI has had a huge impact on every industry, including web design, which will eventually become truly dependent on the tools that AI creates. many people are already actively using their advantages, so in the future it will only increase and, willy-nilly, we introduce artificial intelligence into our lives and activities.

Already with the help of smart tools, we generate unique art, icons, illustrations for website design and use them to create online designs. Web design developers such as Wix, Divi, or Framer are already using innovative AI features. Divi has also integrated AI tools into its WordPress website builder, which allows it to generate images, text, and even modules using AI.

Retro Modernism

Nostalgia for the past is a new discovery for some and many web designers really use it to attract new customers. We can say that retro design is reviving and prevailing in this period, it does not need many sophisticated things, creating a modern web design would require much more effort and search for innovative features.

This retro modernist themed web design style will be a popular trend this year and will create a healthy balance in the industry to prevent the entire web from being filled with AI sites. Without a doubt, they are very seductive and have a unique style that really stands out from many others, but will it be the case that this style will overtake everyone and become the dominant style in the next few years? we'll see.

3D Populism

New generation websites are very attractive and can adapt to various types of design and features. Here comes the 3D generation, which already dominates in icons, illustrations, and in web design it is still new, but very relevant. 3D web design has many advantages, because they are easy to recognize by the illustrations, which are simply alive and feel such a desire to go in and take a look, there is less emptiness in them.

Ikea's new interactive 3D store, which really stands out for its modernity and exudes the desire to do something in it. The downside is that such sites take longer to load, but with the new generation of Internet services, this will become a breeze.

Inventions of Dynamic Layout

For years, website design has been built around specific guidelines and rules. Almost every website uses grids or columns to structure and organize content by dividing it into left and right sides. This traditional approach to website layout is evolving into more dynamic layouts. Complete schemes and animations, as well as the perfect arrangement of elements, add more modernity.

With dynamic layouts, content is spread across the page rather than stacked neatly into rigid grids or columns. This greatly improves the user experience by giving them the freedom to navigate the site on their own terms. Such a web design looks very good on any size device and keeps its design intact.

Complex Illustrations

Is there anything more beautiful than extremely well-chosen illustrations in web design. They fascinate everyone and are very attractive and abstract in nature. Adds a lot of artistry and a more personal touch. This design is modern, it maneuvers between 3D and 2D effects, it takes some weight and requires faster internet, but all in all it could be your perfect choice.

We're really interested in this design trend as an overall website aesthetic, but it can be used for single images, iconography, or even image galleries. Interestingly, the styles can vary greatly, with one thing in common - the illustrations are highly detailed.

Only Typography and Nothing More

If you are not a professional designer and do not have the necessary illustrations or images, the only typography web design can be your salvation, and it is the trend of the coming years. It's a minimalist style that doesn't need a lot of order or smooth lines, it's created by language, words, sentences.

And if in your nature you prefer to write, express interesting thoughts, then typographic web design is for your pleasure. For example, Google's new standards are when the web is described as much as possible with text rather than photographs and for seo things it is an opportunity to stand above others in the search.

Video Homepage

In order to stand out more and more from others, we can use video footage to your website's homepage. With today's technology, this is a possible and even a welcome approach. People like animation and video type more than simple pictures. It stirs people's souls and they spend much more time than on the regular web, which again will be happy in terms of seo.

Another thing that many of the features of this project have in common: they can also use cinema-style effects such as slow motion (as seen above), vignettes or other effects that are often typical of videos or movies.

Attractive Light / Dark Mode

This trend is not new, but more and more web designers are not tired of this work and agree to make websites in two styles, which are often called light and dark mode. How designers manage to convey this trend to perfection, because why create one style when you can do more. Of course, the light style is used more often.

Note that when it comes to light and dark mode, it's not enough just to switch from black to white or vice versa. Your design scheme should include palettes for both modes.

Clean Minimal Aesthetics

Clean and minimal web design is a cool thing, for some it's too little, and for others it might be enough, but unequivocally everyone agrees that in order to have a modern design without putting much effort and after a lot of work, you need to choose exactly minimal. This standard is long-lasting, just to show off your image portfolio or create an invitation to a wedding ceremony, a minimal website is enough without a doubt. It's both money saving and easy to navigate.

Although we cannot say that you are taking a risk with so few interactive options, if sometimes you need something more, you will have to invest more in a more complex option or be happy with what you have.

Interactive Elements

If you have decided to do a big business, even an online store, you will need an interactive design, which costs a lot, but after all the development, you will be able to have a wonderful website that will not only generate money, but will also have more features. It is the best way to help users learn and consume information more effectively.

However, there are many ambiguities in creating such a complexly strong design. It needs to be looked after and a lot of effort to get to know it. If a child needs attention at the age of 18, then you will have to empathize with the creation of this design and decide exactly whether it is worth spending so much time on studies.

Final Thoughts

Finally, we would like to inform you that we have discussed only half of the web design trends here. We have selected the most useful and noteworthy ones. Let's remember that each of our designers discovers new trends while creating, which will be interesting to compare next year. We believe in your efforts and do what is close to your heart.